As a young startup, Become’s budget was tight. So instead of spending money on media we photoshopped posters to make them look like they were placed around London. We then seeded these photos on Twitter and Instagram, hoping that outrage would ens
We experimented with a few provocative lines…
This one is based on the statistic that 1 in 10 women are experiencing the menopause in Britain.
Luckily our “posters” gained the traction we wanted online. Numerous well known personalities shared and commented, including Michelle Heaton, Cindy Gallop and ITV presenter Sameena Ali-Khan.
Our “posters”, display ads and social videos all led to a campaign landing page where users learned about Become’s products and the true meaning behind our campaign. All in all, the campaign was a huge success for Become as a startup. Major news
prev / next