A FEW RANDOM PRINT ADS

Right at the beginning of my career my first partner and I entered "Best Yet" - a competition where young creatives were given four hours to answer a print campaign brief. After placing second in the Irish competition we were sent to Vienna for the European Final where we would compete against the winners from all the other European countries. In Vienna we were given a few hours to come up with a print campaign for a "famously spherical" Austrian chocolate called Mozartkugel. This is the campaign we came up with on the day. It won us European final and as a prize we were sent to Cannes Lions where we unfortunately drank way too much and missed all the talks.

This is a print I made during one of my first freelance gigs at Boys & Girls in Dublin. Dulux paint wanted to poke some fun ahead of Ireland's Euro 2016 football qualifier against Sweden. For those that live very far away from Sweden, the paint colours make the Swedish flag - geddit?

Finally the art direction is a bit crap on these but I had to include them because they are the first real ads I ever made way back when I started in Rothco, Dublin. The brief was for the ISPCA in Ireland, an animal welfare charity that badly needed to raise funds over the Christmas period - a time where most charity fundraising tends to revolve around human interests. Fun fact, the dog’s bald patch was actually our print producer’s bald head comped in because my friend didn’t want us to shave their dog.